I'm a passionate and proven professional with experience in all facets of B-to-B marketing; with particular expertise in strategic positioning and communications. I have shown measurable success in shaping strategic direction and marketing plan implementation, to ensure brand equity, thought leadership, target revenue achievement and internal support. I've been able to show that I am an influential communicator and relationship-builder with a track record of embracing, influencing and leading diverse networks of teams, stakeholders and business partners.
My success is based on my ability to: (1) Analyze and understand the competitive landscape in order to build the necessary marketing strategy; (2) Create and promote a proactive, multi-faceted program that supports a company’s strategy, brand equity and which drives revenue; (3) Understand market trends and industry nuance to allow for flexibility in marketing plan execution; (4) Manage complex campaigns involving cross-functional teams, channel relationships and vendor contributions.
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Relevant Skills:
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Strategic Planning ♦ Creative Process Management ♦ Integrated Communications ♦ Subsegment (Upstream/Midstream/Downstream) Positioning ♦ Market Analysis ♦ Vendor Management ♦ Product and Price Positioning ♦ Integrated Marketing ♦ Sales Funnel Optimization ♦ Customer Intimacy ♦ Forecasting ♦ Market Analysis ♦ Vendor Management ♦ Global Stakeholder Relationships